Sao
UI/UX Mobile

GTI Holding / SAO Fintech Team

Making Money Transfers Easier and Accessable

Project Overview

Sao is a cross-border mobile money application designed to make sending, receiving, and managing money easier for individuals and businesses across São Tomé, Portugal, and Liberia. The solution was built for communities that rely heavily on remittances, mobile wallets, and digital transactions but lacked a secure, unified, modern financial platform.

As the Senior Product Designer, I led the end-to-end product design process from UX strategy and UI execution to information architecture, prototyping, testing, and final developer handoff. I ensured the entire ecosystem was intuitive, secure, multi-lingual, and optimized for the unique financial behaviors in these regions.

Role

Senior Product Designer

Duration

3 Weeks

Team

Senior Product Designer

My Role

The Problem

Despite a growing need for digital payments and remittance services, users in these markets faced major challenges:

  • Fragmented or outdated money transfer options
  • High remittance fees
  • Poor user experience with existing apps
  • Low trust due to inconsistent security on local platforms
  • Limited access to cross-border payments
  • No unified solution serving both African and European users

Sao needed to solve this by delivering a fast, reliable, secure, and culturally adapted mobile money app.

Project Goals

✔ Enable fast, low-cost money transfers

  • Local + international (web & mobile).

✔ Build a secure digital wallet ecosystem

  • Balance management, transaction logs, PIN/biometric security.

✔ Support financial inclusion

  • Enable users with basic smartphones or low digital literacy to transact easily.

✔ Enable cross-border operations

  • Smooth transactions between São Tomé, Portugal, and Liberia.

✔ Deliver a modern fintech experience

  • Clean UI, multi-language support (Portuguese, English).

Key Features Designed

1. Secure Digital Wallet

  • Onboarding/Secure setup
  • Add/withdraw via agents or bank
  • Real-time balance change
  • Transaction history
  • Exportable receipts
  • 4–6 digit security PIN
  • Multi-layer encryption indicators

2. Money Transfer (Local & International)

  • Send to SAO wallet
  • Send to bank
  • Send to mobile money (where available)
  • Low-friction recipient selection
  • QR Code transfers

3. Cash-In / Cash-Out Agent Network

  • Walk in agents
  • ID and QR code account scan details
  • Account Balance

Impact & Results

🌍 Multi-country adoption
App successfully deployed in São Tomé, Portugal, and Liberia, serving both local and diaspora communities.

🚀 High user conversion
Streamlined onboarding significantly reduced the drop-off rate during sign-up.

💳 Successful cross-border transactions
Users could easily send money between Africa and Europe using a single app.

🔐 Improved user trust
Modern UI + strong security flows increased confidence in mobile money usage.

📲 Designed for low-end devices
Lightweight screens ensured fast performance even on older smartphones.

4.1/5

50k Reviews

3.4/5

31k Reviews

30+

Increased billing transparency for customers

300k+

Users on both Android and IOS platform

You May Also Like

Other product